{"id":3927,"date":"2024-05-24T10:19:51","date_gmt":"2024-05-24T10:19:51","guid":{"rendered":"https:\/\/www.aegissofttech.com\/insights\/?p=3927"},"modified":"2026-06-22T09:08:02","modified_gmt":"2026-06-22T09:08:02","slug":"what-is-microsoft-dynamics-crm","status":"publish","type":"post","link":"https:\/\/www.aegissofttech.com\/insights\/what-is-microsoft-dynamics-crm\/","title":{"rendered":"What is Microsoft Dynamics 365 CRM and How Does It Work?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Microsoft Dynamics 365 is a customer relationship management (CRM) solution offered by Microsoft. It offers features such as contact management, sales automation, and customer service. These features help businesses enhance efficiency while minimizing operational costs.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As businesses grow, keeping track of customer conversations, sales activities, and service requests becomes more difficult. Information ends up spread across spreadsheets, emails, and different tools, making it harder for teams to stay aligned. That&#8217;s where a CRM platform can help.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Read more to explore the concept of Microsoft&#8217;s Dynamics 365 CRM, how it works, its features, benefits and more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is Microsoft Dynamics 365 CRM?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Microsoft Dynamics 365 CRM encompasses intelligent cloud-based business applications within the wider <a href=\"https:\/\/www.aegissofttech.com\/dynamics-365\">Microsoft Dynamics 365<\/a> suite. It ensures your business manages and nurtures relationships across multiple touchpoints through a client\u2019s lifecycle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The D365 CRM covers four core business areas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sales<\/strong> managers lead opportunities and pipelines<\/li>\n\n\n\n<li><strong>Customer Service<\/strong> handles support across all channels<\/li>\n\n\n\n<li><strong>Marketing<\/strong> runs personalized, automated campaigns<\/li>\n\n\n\n<li><strong>Field Service<\/strong> manages on-site teams and scheduling<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">It is a unified platform for CRM and <a href=\"https:\/\/www.aegissofttech.com\/dynamics-365\/erp-consulting\" target=\"_blank\" rel=\"noreferrer noopener\">ERP capabilities<\/a> (Enterprise Resource Planning), which you can engage with as per your requirements.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How Does Microsoft Dynamics 365 CRM Work?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Built on <a href=\"https:\/\/www.aegissofttech.com\/microsoft\/dataverse-consulting\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft Dataverse<\/a>, D365 CRM is a centralized and intelligent platform that effectively manages all your existing and potential customer relationships. Its robust cloud infrastructure enables the utilization of other Microsoft technologies to support its distinct functionalities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here is how it works:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.aegissofttech.com\/insights\/wp-content\/uploads\/2024\/05\/How-Does-Microsoft-Dynamics-365-CRM-Work-1024x683.webp\" alt=\"How Does Microsoft Dynamics 365 CRM Work\" class=\"wp-image-19944\" title=\"How Does Microsoft Dynamics 365 CRM Work\" srcset=\"https:\/\/www.aegissofttech.com\/insights\/wp-content\/uploads\/2024\/05\/How-Does-Microsoft-Dynamics-365-CRM-Work-1024x683.webp 1024w, https:\/\/www.aegissofttech.com\/insights\/wp-content\/uploads\/2024\/05\/How-Does-Microsoft-Dynamics-365-CRM-Work-300x200.webp 300w, https:\/\/www.aegissofttech.com\/insights\/wp-content\/uploads\/2024\/05\/How-Does-Microsoft-Dynamics-365-CRM-Work-768x512.webp 768w, https:\/\/www.aegissofttech.com\/insights\/wp-content\/uploads\/2024\/05\/How-Does-Microsoft-Dynamics-365-CRM-Work.webp 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Data Collection and Centralization:<\/strong> All your customer data is automatically accumulated into Dataverse from various touchpoints like customer service interactions, sales activities, and marketing engagements. Every team works from the same record without duplication.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Modular Applications:<\/strong> Each business function runs as a module on top of that centralized data, namely Customer Service, Field Service, Sales, Customer Insights, and Marketing. You pick what your business actually needs without unnecessary burden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Process Automation:<\/strong> <a href=\"https:\/\/www.aegissofttech.com\/microsoft\/power-automate-consulting\" target=\"_blank\" rel=\"noreferrer noopener\">Power Automate<\/a> automates your repetitive tasks, like creating workflows or generating quotes. Your teams divert their focus to tasks that require human judgment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. Insights and Intelligence:<\/strong> It offers real-time insights into your KPIs with its built-in customizable dashboards and reporting tools. <a href=\"https:\/\/www.aegissofttech.com\/insights\/copilot-integration-with-dynamics-365-crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft Copilot<\/a> predicts lead scoring and automates content generation, while Power BI integration is great at creating interactive reports and dashboards.<\/p>\n\n\n    \t<section class=\"call-to-action-section\">\n    \t\t<div class=\"call-to-action-container\">\n    \t\t\t<div class=\"call-to-action-body\">\n    \t\t\t\t<div class=\"cta-title\"><\/div>\n    \t\t\t\t<p><\/p>\n<div style='text-align:left; color:white;'>\n<b>Wondering how Microsoft Dynamics 365 CRM fits in your specific workflows?<\/b><br \/>\nGet a live demo using your business scenario for a walkthrough.<\/div>\n<p><\/p>\n    \t\t\t<\/div>\n    \t\t\t    \t\t\t\t<div class=\"call-to-action-btn\">\n    \t\t\t\t\t<a href=\"https:\/\/www.aegissofttech.com\/contact-us.html\">Book a Free Dynamics 365 Consultation<\/a>\n    \t\t\t\t<\/div>\n    \t\t\t    \t\t<\/div>\n    \t<\/section>\n    \n\n\n\n<h2 class=\"wp-block-heading\">Key Modules of Dynamics 365 CRM<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dynamics CRM gets all your major divisions, including Marketing, Customer Service, and Sales, operating on a single platform. You can view your customer journey at a glance, transforming standard software into a scalable source for revenue, eliminating data silos.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Module<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>What It Does<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Dynamics 365 Sales<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Manages leads, contacts, and accounts, while automating tasks and giving reps full customer history.<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Customer Service<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Delivers multichannel support with a comprehensive agent interface and a wide customer view.<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Customer Insights \u2013 Journeys<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Uses AI for marketing automation across major channels, including SMS, email, push notifications, and web.<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Field Service<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Optimizes scheduling and dispatching for on-site teams. Employees get mobile access to the entire customer history.<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Customer Insights \u2013 Data<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Unifies all customer information from CRM, web, ERP, and social platforms into a single profile.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Since these modules work independently of one another, you only pay for the modules you use. Depending upon your business size and demand, begin with what you need and add more as required.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">AI in Microsoft Dynamics 365 CRM<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">AI runs natively across Microsoft Dynamics 365 CRM, thus playing a bigger role than a mere add-on. Here is what it handles:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Chatbots and Virtual Agents <\/strong>&#8211; These resolve routine customer inquiries without human intervention for higher customer retention.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Predictive Lead Scoring<\/strong> &#8211; It assesses historical patterns to rank prospects by the likelihood of their conversion.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Customer Churn Prediction<\/strong> &#8211; It highlights accounts at risk way before they disengage.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Next Step Suggestions<\/strong> &#8211; It guides your sales reps and service agents in real time towards the next best steps for desired outcomes.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sentiment Analysis<\/strong> &#8211; It analyses your customer tone across interactions and emails, suggesting personalized replies to the reps.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Microsoft Copilot<\/strong> &#8211; A natively integrated tool that generates content, summarizes emails, finds content, and drafts emails on demand.<\/li>\n<\/ul>\n\n\n    \t<section class=\"call-to-action-section\">\n    \t\t<div class=\"call-to-action-container\">\n    \t\t\t<div class=\"call-to-action-body\">\n    \t\t\t\t<div class=\"cta-title\"><\/div>\n    \t\t\t\t<p><\/p>\n<div style='text-align:left; color:white;'>\nUnderstand what Dynamics 365 CRM can do for your organization.<\/div>\n<p><\/p>\n    \t\t\t<\/div>\n    \t\t\t    \t\t\t\t<div class=\"call-to-action-btn\">\n    \t\t\t\t\t<a href=\"https:\/\/www.aegissofttech.com\/contact-us.html\">Book a free consultation with our Dynamics 365 team<\/a>\n    \t\t\t\t<\/div>\n    \t\t\t    \t\t<\/div>\n    \t<\/section>\n    \n\n\n\n<h2 class=\"wp-block-heading\">Why Choose Microsoft Dynamics 365 CRM?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The impressive capabilities of Microsoft Dynamics 365 CRM are rooted in cloud technology and further supported by Microsoft&#8217;s extensive ecosystem. It cultivates strong operational efficiency for tangible results and overall business intelligence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here is what specifically makes D365 worth considering:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Native Microsoft Ecosystem Integration&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ideal for organizations already using other Microsoft applications, such as Teams, Excel, Outlook, Power BI, or SharePoint. You can easily connect to all of them without custom connectors. Additionally, your teams work inside tools they already know.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CRM and ERP in One<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Microsoft Dynamics 365 is both a CRM and an ERP. This saves your teams from confusion and duplication as your sales, marketing, service, operations, and finance teams share a data layer. It eliminates the complexities of integrating separate systems.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Modular Pricing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It is far from a monolithic system. It offers several modules, which benefit your business, but can also be expensive if chosen carelessly. Pick the modules that match your current needs. Add more specific ones, like Field Service and Customer Insights, when you are ready<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Secure &amp; Trustworthy<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s built on Azure infrastructure with role-based access controls, zero-trust security, compliance frameworks, and threat detection. Get advanced threat protection to safeguard against cyber threats, a critical aspect for regulated industries like financial services and healthcare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>The following excerpts reflect feedback and observations commonly shared by CRM users across industries during CRM adoption and implementation discussions.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe were looking for one system where sales and customer service can work together. Dynamics helped us do that. Before many things was in excel sheets and emails. Now everybody can see same customer information.\u201d(Sales Manager, Manufacturing)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cDynamics 365 give us better view of customer activities and pipeline. There is lot of features maybe more than what we need, but once team understand it, daily work become more organized.\u201d (Customer Service Lead, Retail)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cLearning takes some time but after implementation we got much better tracking of leads and customer requests than before.\u201d (Sales Operations Manager, Education)<\/p>\n\n\n<section class=\"call-to-action-section\">\n<div class=\"call-to-action-container\">\n<div class=\"call-to-action-body\">\n<div class=\"cta-title\"><\/div>\n<\/p>\n<div style=\"text-align:center; color:white;\">\nAegis Softtech Insight: A frequent challenge in Dynamics 365 CRM implementations is to consolidate customer data from multiple systems. Organizations that establish data governance early in the project experience faster user adoption, cleaner data, and more reliable reporting.<\/div>\n<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\">When is Dynamics 365 CRM the Right Fit?<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Good fit if<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Not the right fit if<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">You already use Microsoft 365 tools<\/td><td class=\"has-text-align-center\" data-align=\"center\">Your needs are lightweight, and entry-level tools suffice<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">You need CRM and ERP on one platform<\/td><td class=\"has-text-align-center\" data-align=\"center\">You have no Microsoft ecosystem in place<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">You operate in a regulated industry<\/td><td class=\"has-text-align-center\" data-align=\"center\">Your budget does not support enterprise licensing<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">You want AI embedded across sales and service<\/td><td class=\"has-text-align-center\" data-align=\"center\">You need a simple contact management tool only<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">You plan to scale modules over time<\/td><td class=\"has-text-align-center\" data-align=\"center\">Your team lacks the capacity for a structured implementation<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Industries Using Microsoft Dynamics 365 CRM<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dynamics 365 adapts across industries because its modules map to different operational demands:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Retail &amp; E-commerce&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Retailers can deliver great customer experiences by offering personalized shopping experiences through online and offline channels. It also helps handle loyalty programs, streamlines omnichannel customer service, tracks sales performance, and offers other marketing solutions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Manufacturing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Manufacturers can coordinate processes related to suppliers and customers, monitor sales, and manage service activity. This solution also gives them a holistic view of their partners, customers, and distributors to manage complex sales cycles and service agreements.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Financial Services<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Banks and other financial institutions record client data, maintain communication, abide by laws and guidelines, and align loan applications with Dynamics 365. It also helps these institutions manage client relationships like insurance, banking, and wealth management.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Healthcare<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Large institutions in healthcare, as well as some individual professionals, enhance care, offer patient-centered solutions, store medical histories, and personalize patient engagement with this CRM.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Professional Services<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Professionals organize the work on a particular project, measure time, keep a record of client payments, and track the load on specialists. It helps manage projects and client relationships by standardizing operations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Education<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Schools, colleges, institutes, and universities use it to manage their student and alumni relations, admission processes, success initiatives, and fundraising strategies.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Non-Profit<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dynamics 365 helps non-profit organizations record donor information, plan events, collaborate centrally, and integrate their finances through volunteer coordination.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Implementing Dynamics 365 CRM with Aegis Softtech<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Getting the most from Microsoft Dynamics 365 CRM is highly dependent on the quality of implementation. Poor configuration leads to low adoption, data problems, and wasted investment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aegis Softtech&#8217;s <a href=\"https:\/\/www.aegissofttech.com\/dynamics-365\/crm\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft Dynamics 365 CRM consulting team<\/a> handles the full delivery cycle for implementation, integration, customization, training, and post-launch support as a single accountable team. No handoffs between vendors. No knowledge is lost between project phases.<\/p>\n\n\n    \t<section class=\"call-to-action-section\">\n    \t\t<div class=\"call-to-action-container\">\n    \t\t\t<div class=\"call-to-action-body\">\n    \t\t\t\t<div class=\"cta-title\"><\/div>\n    \t\t\t\t<p><\/p>\n<div style='text-align:left; color:white;'>\nReady to see what Dynamics 365 CRM can do for your organization? <\/div>\n<p><\/p>\n    \t\t\t<\/div>\n    \t\t\t    \t\t\t\t<div class=\"call-to-action-btn\">\n    \t\t\t\t\t<a href=\"https:\/\/www.aegissofttech.com\/contact-us.html\">Book a free consultation with our Dynamics 365 team<\/a>\n    \t\t\t\t<\/div>\n    \t\t\t    \t\t<\/div>\n    \t<\/section>\n    \n\n\n\n<h2 class=\"wp-block-heading\">FAQs<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Is Microsoft Dynamics 365 CRM compatible with third-party platforms?&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes, Microsoft Dynamics CRM is compatible with third-party applications. Its APIs and connectors allow a more connected application for use in your corporate setup.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Should small businesses adopt Microsoft Dynamics CRM?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes, small businesses and SMEs should work with Microsoft Dynamics 365 CRM because it is scalable and highly customizable.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Is Dynamics 365 categorized as a CRM or an ERP?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">D365 is both a CRM and an ERP solution. It includes various CRM modules, such as <a href=\"https:\/\/www.aegissofttech.com\/dynamics-365\/crm\/sales\">Sales<\/a>, <a href=\"https:\/\/www.aegissofttech.com\/dynamics-365\/crm\/marketing\">Marketing<\/a>, and Service, as well as ERP modules, such as Supply Chain, Operations, and Finance. Organizations can use either one at a time or both together as per their requirements.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How do Dynamics 365 CRM and Salesforce differ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dynamics 365 CRM and Salesforce are primarily different in how their ecosystems integrate. Salesforce is a standalone CRM platform that offers extensive customization and boasts a massive app ecosystem. Microsoft Dynamics 365, on the other hand, is a comprehensive suite that unifies CRM and ERP capabilities<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":" ","protected":false},"author":11,"featured_media":3928,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[21],"tags":[1663],"class_list":["post-3927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dynamics-crm","tag-what-is-microsoft-dynamics-365-crm"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.aegissofttech.com\/insights\/wp-json\/wp\/v2\/posts\/3927","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aegissofttech.com\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aegissofttech.com\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aegissofttech.com\/insights\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aegissofttech.com\/insights\/wp-json\/wp\/v2\/comments?post=3927"}],"version-history":[{"count":54,"href":"https:\/\/www.aegissofttech.com\/insights\/wp-json\/wp\/v2\/posts\/3927\/revisions"}],"predecessor-version":[{"id":19981,"href":"https:\/\/www.aegissofttech.com\/insights\/wp-json\/wp\/v2\/posts\/3927\/revisions\/19981"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aegissofttech.com\/insights\/wp-json\/wp\/v2\/media\/3928"}],"wp:attachment":[{"href":"https:\/\/www.aegissofttech.com\/insights\/wp-json\/wp\/v2\/media?parent=3927"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aegissofttech.com\/insights\/wp-json\/wp\/v2\/categories?post=3927"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aegissofttech.com\/insights\/wp-json\/wp\/v2\/tags?post=3927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}