Regulatory deadlines, client portfolios, compliance documentation, and prospecting tasks—financial advisors manage an overwhelming amount of critical information daily. When your CRM works against you instead of supporting your workflow, every client interaction becomes more difficult than it needs to be.
The best CRM for financial advisors understands your world. It knows that a single client might have multiple accounts, family connections, and trust relationships.
We’ve tested eight specialized CRM platforms designed for RIAs, wealth managers, and advisory firms. Here’s how they stack up for real-world financial services operations.
CRM Solutions for Financial Advisors: Brief Comparison
Let’s take a quick look at the best CRM software for financial advisors.
| CRM Platform | Best For | Key Features | Limitations | Pricing (Per User) |
| Microsoft Dynamics 365 CRM | Integrating client data in Microsoft ecosystems | Custom entities, Active Directory SSO, SQL Server Reporting, Excel/CSV import, field-level security | Steep learning curve, complex customization, high TCO, limited templates | Finance: $210/mo, Premium: $300/mo (Billed annually) |
| Salesforce CRM | Deeply customized advisor pipelines | Lightning App Builder, Einstein Lead Scoring, Pardot, Chatter, Tableau export | High licensing cost, complexity, admin dependence, extra cost for Financial Services Cloud | Starter: $25/mo, Pro: $100/mo (Billed annually) |
| Wealthbox | Mobile-first advisory work | Mobile contact sync, secure messaging, relationship timelines | Limited customization, basic reporting, no portfolio tools, occasional email bugs | Free; Basic: $59/mo; Pro: $75/mo; Premier: $99/mo; Enterprise: Custom pricing |
| Redtail CRM | Workflow automation | Integrations with Morningstar/eMoney, ADV Part 2 reports, document scanning | Outdated interface, slow support, limited social media tools, no proposal generation | Launch: $45/mo; Growth: $65/mo; Enterprise: Custom pricing |
| AdvisorEngine | Data migration and contact management | Import from multiple CRMs, advanced segmentation | High price for small firms, limited field customization, basic marketing automation | From $65/mo (Billed annually) |
| Practifi | Multi-office coordination | Role-based permissions, fee management, performance dashboards | Salesforce complexity, performance issues with large data, limited back-end changes | $1,200/mo per company |
| Zoho CRM | Budget-conscious practices | Campaigns, ROI tracking, record customization | Limited industry-specific features, inconsistent support, technical customization | Free (3 users); Standard: $20/mo; Professional: $35/mo; Enterprise: $50/mo; Ultimate: $65/mo |
| Insightly | Project-based client engagements | Project templates, profitability tracking, role assignments, milestone billing | Limited integrations without add-ons, project-focused reporting, limited mobile features | Plus: $29/mo; Pro: $49/mo; Enterprise: $99/mo (Billed annually) |
*Please check the tool’s website for the latest pricing.
What Should You Look for in the Best CRM for Financial Advisors?
When selecting the best CRM software for financial advisors, consider these essential features:
• Comprehensive Client Management
Ensure detailed contact profiles and investment tracking capabilities for a complete view of each client’s financial situation and objectives.
• Robust Compliance
Choose financial CRM systems that maintain regulatory requirements with built-in audit trails, documentation management, and compliance reporting.
• Seamless Integration
Select a CRM that connects effortlessly with existing portfolio management software, financial planning tools, and communication platforms to create a unified workflow.
• Automated Workflow Management
Prioritize features that streamline tasks like client follow-ups, document requests, and appointment scheduling to improve efficiency and reduce manual work.
• Scalability and Customization
Find a CRM for financial advisors that accommodates business growth with customizable dashboards and workflows.
• Advanced Reporting and Analytics
Look for business intelligence features that track performance metrics, client acquisition costs, and revenue trends for informed decision-making.
• Mobile Accessibility and Security
Demand bank-level encryption and data protection as non-negotiables, while ensuring mobile access on the go.
8 Best Financial CRM Systems
These are our top picks for the best CRM for financial advisors.
1. Microsoft Dynamics 365 CRM (Best for integrating client data in Microsoft ecosystems)
via Microsoft
Many financial advisors already work in Microsoft 365 every day. Microsoft’s Dynamics CRM fits into that routine by linking client data to familiar tools like Outlook, Teams, and Excel.
Information moves between platforms without constant exporting, and dashboards can be tailored to show exactly what matters for each client segment.
The result is a CRM that works within existing systems, helping advisors keep everything connected and in sync.
Microsoft Dynamics 365 CRM Best Features
- Build custom entities for tracking fee calculations and investment allocations
- Connect to Active Directory for single sign-on across all Microsoft applications
- Run SQL Server Reporting Services reports directly from client records
- Import data using the Data Import Wizard from Excel or CSV files
- Set field-level security permissions for different user roles
Microsoft Dynamics 365 CRM Limitations
- Its learning curve requires significant training investment for team members
- Complex customization options can overwhelm smaller advisory practices
- Higher total cost of ownership (TCO) compared to other advanced CRM tools
- Limited industry-specific templates require extensive setup time
Microsoft Dynamics 365 CRM Pricing
Dynamics 365 Finance
- $210/user per month (Billed annually)
- Premium: $300/user per month (Billed annually)
If you're considering Dynamics CRM but need help tailoring it to your financial workflows, Aegis Softtech can assist with custom setup, integrations, and long-term support.
2. Salesforce CRM (Best for building deeply customized advisor pipelines)
via Salesforce
Salesforce CRM allows each pipeline stage to be shaped to match the firm’s exact process. The activity timeline brings together every meeting, call, and email for context at a glance.
Advisors can set up service-specific opportunity types and use Einstein AI to receive next-step suggestions based on client behavior.
Salesforce CRM Best Features
- Use the Lightning App Builder to create custom page layouts for different client types
- Rank prospects by conversion probability with Einstein Lead Scoring
- Integrate Pardot for automated email drip campaigns and lead nurturing
- View Chatter feeds for real-time collaboration on client opportunities
- Export reports to Tableau for advanced data visualization and analysis
Salesforce CRM Limitations
- Expensive licensing costs can strain smaller advisory firm budgets
- Overwhelming number of features creates complexity for basic CRM needs
- It requires ongoing administrator support to maintain optimal performance
- The Financial Services Cloud add-on significantly increases subscription costs
Salesforce CRM Pricing
- Starter Suite: Starts at $25/month per user
- Pro Suite: Starts at $100/month per user (Billed annually)
3. Wealthbox (Best for mobile-first financial advisory function)
via Wealthbox
Your smartphone becomes your office command center through Wealthbox. The platform understands that modern advisory work happens everywhere except behind a desk.
Airport lounges, client offices, coffee shops—Wealthbox ensures you’re always connected to your practice.
You’ll never feel disconnected from your business, no matter where client needs take you.
Wealthbox Best Features
- Sync contacts directly to iPhone and Android native contact apps
- Upload documents using drag-and-drop functionality from desktop or mobile
- Create custom tags for organizing clients by advisor, service level, or investment strategy
- Send encrypted emails through the platform’s built-in secure messaging system
- View relationship timelines showing emails, meetings, and calls in sequence
Wealthbox Limitations
- Limited customization options compared to enterprise-level CRM platforms like Microsoft’s Dynamics 365
- Basic reporting capabilities may not satisfy larger firms’ analytics needs
- No built-in portfolio management or financial planning tools
- Email integration may display bugs and limited formatting options
Wealthbox Pricing
- Free
- Basic: $59/month per user
- Pro: $75/month per user
- Premier: $99/month per user
- Enterprise: Custom pricing
Pro Tip: Many companies underestimate ongoing training and support costs, leading to underutilized systems. Set aside at least 10-15% of your CRM budget for refresher sessions, Q&A hours, and advanced feature training after the go-live date.
4. Redtail CRM (Best for comprehensive workflow automation)
via Redtail CRM
Every advisory practice has recurring tasks that drain productivity—client review cycles, compliance documentation, follow-up reminders.
Redtail CRM eliminates that busy work by creating intelligent workflows to handle routine operations automatically. The system learns your practice patterns and suggests improvements to existing processes.
This CRM for financial advisors also helps organize contacts with bulk import and tagging features, allowing teams to group clients by account type.
Redtail CRM Best Features
- Connect to Morningstar Office, MoneyGuidePro, and eMoney through pre-built integrations
- Schedule automated email campaigns using the Marketing module
- Generate Form ADV Part 2 reports automatically from client interaction data
- Use the Redtail Imaging system for document scanning and storage
- Access the Activity Dashboard to view all team tasks and appointments
Redtail CRM Limitations
- Interface feels outdated compared to newer CRM platforms
- Customer support response times can be slow during peak periods
- Limited social media integration capabilities
- It lacks built-in proposal generation tools
Redtail CRM Pricing
- Free trial
- Launch: $45/month per user
- Growth: $65/month per user
- Enterprise: Custom pricing
Also Read: Top Use Cases for Microsoft Dynamics CRM
5. AdvisorEngine (Best for data migration and contact management)
via AdvisorEngine
As a CRM for investment advisors, AdvisorEngine enables users to onboard new clients through digital forms, track financial goals via dashboards, and securely upload important documents.
Most importantly, the system maintains data integrity while providing sophisticated segmentation tools. You can slice and analyze your client base from multiple angles, discovering hidden patterns that inform better service delivery.
AdvisorEngine Best Features
- Import contacts from Salesforce, ACT!, Outlook, and other CRM systems
- Filter client lists by assets under management, age, location, and service type
- Store meeting notes, phone logs, and email correspondence in client timelines
- Run client review reports that show the last contact date and upcoming deadlines
AdvisorEngine Limitations
- Its higher price point may not justify the cost for smaller advisory practices
- Limited customization options for contact fields
- The tool’s marketing automation features are limited
AdvisorEngine Pricing
- Free trial
- Starts at $65/month per user (Billed annually)
Pro Tip: Some financial CRM systems allow you to start with lower-tier plans for most users and higher-tier plans only for power users. This hybrid licensing model can significantly reduce annual costs while keeping advanced tools accessible to those who need them most.
6. Practifi (Best for multi-office firm coordination)
via Practifi
Alt text: Practifi: CRM solutions for financial advisors
Practifi offers a CRM solution for financial advisors focused on transforming business processes into structured playbooks. It allows teams to map roles and responsibilities through dashboards, automate recurring tasks, and monitor pipeline health with scorecards.
Additionally, sophisticated permission controls allow firms to maintain data security while facilitating transparency for effective teamwork.
Practifi Best Features
- Share client records across multiple office locations through role-based permissions
- Track every client touchpoint in the unified Activity Timeline
- Calculate fees using the built-in Fee Management system for different service tiers
- Monitor advisor productivity through the Team Performance Dashboard
Practifi Limitations
- Since Practifi is built on Salesforce, it inherits some of the complexities of the platform
- Performance issues reported with large data volumes
- Some users report restrictions on modifying managed objects or back-end configurations without a formal work order
Practifi Pricing
- Starts at $1,200/month per company
7. Zoho CRM (Best for budget-conscious advisory practices)
via Zoho CRM
Zoho provides an entry point into financial CRM systems for advisory teams. Its free tier offers basic lead capture, contact management, and email campaign capabilities. Advisors can customize views and schedule reminders to keep client follow-ups on track.
The AI CRM platform grows alongside your practice, allowing you to add functionality as your client base and service offerings expand.
Zoho CRM Best Features
- Launch email campaigns through the integrated Zoho Campaigns module
- View client acquisition costs and ROI metrics in the Analytics Dashboard
- Customize record layouts, fields, and workflows using the Setup Wizard
- Integrate Zoho Books for automated invoicing and expense tracking
- Add Zoho Projects for managing client deliverables and deadlines
Zoho CRM Limitations
- Financial services-specific features are limited compared to industry-specialized solutions
- Customer support quality can be inconsistent across different service tiers
- Advanced customization requires technical knowledge or developer assistance
Zoho CRM Pricing
- Free (For three users)
- Standard: $20/month per user
- Professional: $35/month per user
- Enterprise: $50/month per user
- Ultimate: $65/month per user
8. Insightly (Best for project-based client engagements)
via Insightly
Insightly offers Gantt-style timelines to manage tasks and milestones while linking projects directly to client records. Each client interaction becomes part of a structured project timeline complete with deliverables, deadlines, and progress milestones.
The CRM for financial advisors excels at managing complex, multi-phase engagements that span months or years. Although it may lack some financial compliance tools, Insightly provides a single platform to track both client engagement and operational projects.
Insightly Best Features
- Create project templates for retirement planning, estate planning, and investment reviews
- Track project profitability using the Time Tracking and Billing modules
- Assign team members specific roles within individual client projects
- Generate invoices based on project milestones and completed deliverables
Insightly Limitations
- Integration options stay limited unless using AppConnect, which costs extra for popular tools like Mailchimp or HubSpot
- Reporting capabilities focus more on project metrics than client relationship insights
- Mobile app project management features are somewhat limited compared to desktop functionality
- Attachments occasionally disappear when sending emails via CRM, risking document integrity
Insightly Pricing
- Free trial
- Plus: $29/month per user (Billed annually)
- Professional: $49/month per user (Billed annually)
- Enterprise: $99/month per user (Billed annually)
Choosing the Right CRM With Aegis Softtech
Most companies buy CRM for financial advisors, but don’t get the results they want. Microsoft’s Dynamics 365 CRM has good features, but it needs to be set up correctly to work for you.
Aegis Softtech helps companies implement CRM solutions that work effectively from day one.
We understand that technology alone doesn’t solve business problems—the system must align with how you operate. Our Microsoft Dynamics 365 CRM consulting services include custom development, automated workflows, and integrations with your existing business systems.
We focus on creating solutions that improve efficiency while maintaining data accuracy across all departments.
Need help with CRM implementation? Contact Aegis Softtech to discuss your Dynamics 365 requirements.
FAQs
1. What is the 80/20 rule for financial advisors?
The 80/20 rule for financial advisors means that about 80% of their revenue often comes from 20% of their clients. This helps advisors focus their time and resources on their most valuable relationships, which can be managed effectively with CRM for financial advisors to track engagement and service quality.
2. What is CRM in financial services?
CRM in financial services helps manage client relationships, track interactions, and store important data. Tools like financial CRM systems improve client communication, follow-ups, and service personalization.
3. Do banks use CRM software?
Yes, banks use CRM software to manage customer relationships, track account activities, and offer personalized services. Many banks use solutions like Microsoft’s Dynamics CRM or Salesforce CRM for financial advisors to handle large client bases efficiently.
4. How is CRM used in investment advisory?
CRM for investment advisors helps track client portfolios, manage meetings, store financial goals, and ensure compliance. It also supports follow-ups and reporting, making it easier to provide tailored investment strategies.
5. What trends are shaping the future of CRM for financial advisors?
When looking at what trends are shaping the future of CRM for financial advisors, the main ones include AI-powered analytics, automation for client onboarding, integration with financial planning tools, mobile accessibility, and enhanced data security. These advancements are making the best CRM software for financial advisors more efficient and client-focused.
